Do you know what your key competitors’ plans for 2013 are? While long term plans are almost always confidential, clues to activities in the next 6-12 months are available and include job postings, advertising campaigns, re-organizations of staff, and opening of new offices. Think about the absence of these signals as well. For example, if a competitor normally kicks off an advertising campaign in January and does not in 2012, the delay may mean the company is waiting until a new product or service is ready for announcement.
Recent Comments