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1. A place to ask for advice on CI issues
2. Learn about CI trends, techniques, and events
3. Discuss CI topics
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Ask first who is your internal “customer base?” The C-suite, marketing, sales, strategic planning, all of them? Satisfying all of them would be extremely difficult. CI is usually aligned with one function, generally the one to which it reports. Have the frank talk with your manager about how much effort should be expended for each internal customer and track your effort accordingly.