A CI pioneer said that eighty percent of what you need to know already exists within your organization. Are you taking advantage of this knowledge? Talk to people in other functions to develop important channels of communication:
*Ask sales about tactics of competitors
*Ask marketing about new products and messages seen at trade shows
*Ask purchasing about pricing for products and services used multiple competitors
Make a list of potential sources within your firm and reach out to them. You’ll be surprised at what you can find out.