Boston Product Management Association
November 19, 2009 - Burlington, MA
Winning with Product Service & Support
Sam Klaidman, Principal Adviser, Middlesex Consulting Group
When times get tough, everyone is looking for ways to make sure their product lines and markets deliver to budget. Services and support differentiate you from others and, if properly integrated into the whole offering package, not only increase product sales but also generate increased services revenue, margin and profits.
This discussion will focus on customer retention and growth, post sales revenue and profit generation, and differentiation through Service. It will explain the relationship of Marketing, Sales and Service during each stage of the customer engagement and will include proven techniques to contribute to the overall health of your business – especially in these tough times. . Key learnings include:
- The importance of Service and Support to the long term success of the product, product line and business
- The difficulties you will face trying to integrate Service and Support into your planning
- How you can begin to address some of the obstacles you will face
Cost is $15 if you pre-register with payment online or $20 if you pay at the door.
Visit www.bostonproducts.org to register.