Monday, September 17, 2007 – 6:00pm – 9:00 pm
Vinny T’s Boston Restaurant, Lexington, MA
The value of public source or secondary research is often underestimated. There is a whole world of unique information available in the public domain – much of which can be pieced together to tell a very important story – just waiting to be collected and analyzed by the brightest and most creative intelligence professionals among us. Furthermore, there is a wide variety of research tools and techniques that can be used among these special sources and some of the more traditional ones to develop valuable insights regarding our respective marketplaces and protect us from information overload at the same time.
It is extremely challenging for research professionals to remain current regarding these publicly available intelligence sources and their applications, as well as the ever-changing capabilities of commercial online services and web search engines. This presentation will help bring the audience up-to-date regarding the sources and tools that are presently available and how they can be applied to produce current, relevant and actionable intelligence findings.
About the Speakers
Toni Wilson is founding partner of MarketSmart Research Services. Prior to establishing the company in 2000, she was an intelligence practitioner at LexisNexis, a leading information services company, for 15 years, and is an expert in identifying, comparing and accessing publicly available information and intelligence sources and tools. In addition to being a long-time SCIP member and active volunteer leader, Toni is also a member of the American Marketing Association and Association of Independent Information Professionals (AIIP).
Christine Wunderlin is co-managing partner of MarketSmart Research Services. Previously, Christine was employed as a business applications consultant at LexisNexis, where she advised business leaders seeking to better understand their business rivals, vendors, competitive and market forces. Christine also conducted training sessions with practitioners regarding the functionalities and nuances of secondary research techniques. Prior to working for LexisNexis, Christine was employed at Lands' End Inc. where she designed and implemented the CI function. Christine is a long-time SCIP member and prolific volunteer leader.
During the past several years, Toni and Christine have shared their knowledge of current and creative public source collection techniques with numerous SCIP audiences, including attendees of SCIP’s 2006 and 2007 annual conferences, as well as with members of the Special Libraries Association (SLA) and Legal Marketing Association.
MarketSmart Research Services delivers high quality marketplace research and training services to its clients, focusing on the intelligence collection needs of corporations and small businesses.
To sign up, visit www.scip.org and click on Training & Events, then Calendar and scroll down to Sept 17.
I look forward to seeing you there!