What is Web 2.0? Answer: A New Window into your Competitors. Learn how to gain new CI insights with popular user-to-user interactive Web 2.0 applications such as blogs and networking sites on January 23, 2007. Commonly referred to as social media, these new forms of web communication form collective intelligence that can become competitive intelligence with the right approach and the right tools.
Last year social media exploded on the web. Now with the popularity of blogs, media generated by both business and individual consumers, online social networks, company to customer and consumer to consumer brand discussions are occurring on the internet for everyone to see.
Tapping into these raw, unfiltered, and uncensored discussions can provide some of the most timely and accurate insights into competitive issues that you can find. Join us for a panel discussion with some of the area’s leading CI and social media experts to answer questions like:
• How companies are using social media to communicate and influence customers?
• How are business and individual consumers using social media?
• Where to find these discussions?
• What can be learned from them?
• What tools are available for monitoring and measuring these discussions?
• How can social media help me achieve my competitive goals?
We are fortunate to have the following experts in social media and competitive intelligence on our panel:
Jim Nail , Chief Marketing & Strategy Officer of Cymfony
Cymfony, a market influence analytics company, scans and interprets the millions of voices at the intersection of consumer-generated and traditional media. Jim Nail has an extensive background in integrated marketing through his 22-year career that spans online marketing, market research, brand advertising and direct marketing. Jim was an analyst at Forrester for eight years, focusing on how marketing strategies and tactics must adapt to technology-driven changes in consumer media consumption habits. His research addressed best practices in integrated marketing with a focus on how online media can augment the impact of television, print and other traditional marketing tools. Prior to joining Forrester, he helped launch Web advertising network AdSmart, where he served as director of marketing. He spent 15 years planning and managing integrated marketing campaigns at leading advertising agencies including Ogilvy & Mather Direct, Draft Worldwide, Bates USA and Hill Holliday. Jim is a frequent participant in marketing conferences and executive forums and has been published and quoted extensively in top-tier and online media.
Greg Lloyd, President & Co-Founder of Traction Software
Traction's enterprise weblog software is a platform for working communications that captures knowledge in the process. Greg has over 30 years experience as architect and engineer for publishing, hypertext, simulation, and real-time operating system projects at the Naval Research Laboratory, Mentor Graphics, and Electronic Book Technologies (EBT), Inc. He is the co-inventor of the Mentor Graphics/Context change control editing system for publishing, configuration management, and engineering applications. He has collaborated for 30 years with Andy van Dam of Brown University on four generations of hypertext systems. Greg has a Bachelor of Science (1970) in Physics and Computer Science and a Master of Science (1973) in Applied Math and Computer Science, both from Brown University.
Cynthia Cheng Correia, Principal of Knowledge inForm
As Principal of Knowledge inForm, Cynthia Cheng Correia helps professionals and organizations achieve effective competitive and market intelligence outcomes through enhanced research, analysis, tools and processes. Her services include training in conducting expert-level intelligence, helping information centers expand into intelligence functions, and maximizing an organization’s information and knowledge base for intelligence. Cynthia has been featured and cited in a number of publications, including Super Searchers on Competitive Intelligence (Information Today), Information Outlook, and The National Law Journal. She is also author of Knowledge inForm’s Competitive Intelligence series of Know!Books, webinars, and seminars. In addition to being a frequent speaker on competitive intelligence and information/knowledge-related topics, she has been featured by the Special Libraries Association (SLA), the Society of Competitive Intelligence (SCIP), Information Today, Simmons College, and the New England Online Users Group (NENON), and others. Cynthia is adjunct faculty at Simmons College, GSLIS. She is a member of SCIP, the American Society for Training & Development (ASTD), The Association for Strategic Planning (ASP), and founding Editor of Intelligence Insights, the Bulletin of SLA’s Competitive Intelligence Division. She holds an MSLIS and a certificate in competitive intelligence.
We will invite Special Libraries Association members to this meeting. Special pricing and registration information will be available in early January.
The meeting will begin at 6 PM with a networking session with a light meal. The presentation will begin at 6:30 PM. We will leave some time for individual discussions and networking after the presentations and wrap up by 8:30 PM.
Microsoft is hosting this event at its Waltham, MA office at 201 Jones Rd. You can park underneath the building or in the parking garage and walk to the back entrance. The front entrance closes at 6 PM.
From the East or West, take the Mass Pike (I-90) to exit 15 which is I-95/Rt. 128. Go North one exit to Exit 26 (Route 20). Continue below.
From the North or South, take I-95/Rt. 128 to Exit 26 (Route 20). Continue below.
For all attendees, take Exit 26 onto Rt. 20. Follow Route 20 East through first stoplight. Take next left turn on Stow Street (following signs for Route 117). Take left at Main Street (Route 117 West) stoplight, and then take second left onto Jones Road at the blinking yellow light. Waltham Weston Corporate Center is located at the end of Jones Road (201 Jones Road). For more information, visit http://www.microsoft.com/mscorp/info/usaoffices/newengland/waltham.mspx.
A light meal will be served.
The fee for SCIP members is $30 and the charge for non-members is $35. Cancellations received after close of business on Friday January 19, 2007 will not be refunded. No-shows will be billed. To register, please visit www.scip.org, then click on:
1. Education & Events
2. Chapter events or Event calendar
Scroll down to January 23, 2006 to find the Boston SCIP Chapter Event