Or is it? Probably not thanks to the site www.waybackmachine.org published by The Internet Archive, a non-for-profit group, described in today’s Wall Street Journal. The Wayback Machine was established in 1995 to collect cultural artifacts such as TV programs. Web pages were a natural extension and the site has 40 billion so far.
So check the Wayback Machine
- When you forgot to capture a competitor’s product information and it’s gone,
- You need historical data,
- You suspect that the company’s strategy has changed, or
- You want background information on an executive who left the company.
I’m sure that you smart CI folks will find another dozen uses for the Wayback Machine. It’s another useful research source in our tool kit.